I've been thinking a lot about empathy lately.
The subtext of this campaign seems - to me - to be about empathy, in two ways.
1. Empathy and Likability.
Yes, empathy is often considered a girly emotion (in a dismissive way), but I'm going to posit that what pollsters are testing when they talk about "likability" is actually largely a measure of a candidate's actual or perceived ability to empathize with other people.
Take Bubba.
Classic, textbook empath. He "feels your pain." He could read a phone book and sound interesting because he would stop and tell you stories about the people and businesses as he read their names and addresses.
Scandals that would fell other politicians barely leave a dent on Bubba. People get mad at him for his policies or actions, he says stupid things on occasion, but in the end he pulls out a speech or an interview and most people remember why they like him. He understands people. He understands how to explain complex policies to people, he understands what people are thinking. He's empathic.
(Grammatical note: I'm using "empathic" differently than "empathetic," because of the extra meaning of empathic to describe a person who "is very in tune with the feelings of others," rather than "of or related to empathy" - for which I'll use "empathetic.")
And that quality leads to large likability numbers, which rebound after an appropriate time whenever he faces criticism.