Monday, July 16, 2012
The Singing Politicians (updated)
The rare two-post day.
I just had to put these up - back-to-back - because I was taken by the differences in these ads, and I want you to be able to evaluate them:
***They yanked the Romney ad because they didn't have the rights to Let's Stay Together... I'll get up a new version as soon as they put one up... and they still don't have one up, but you can watch this PBS clip to see part of the Romney ad (the clip of the Romney ad starts at 2:22):
Here's where the original Romney ad was:
And here's the Obama ad:
The Obama one came first, it went up on YouTube on the 14th, Romney on the 16th. I put Romney first because I thought maybe it gives that ad a better chance at a positive impression (since I probably naturally favor the Obama ad).
I think the Romney ad moves too fast, has too many words to be read quickly. And it looks cheap.
I think the Obama ad looks almost too good (the pictures look slick to the point of a travel ad), but the text is very well handled - you can read everything, get a quick impression of multiple news sources, and most importantly, it brings you along. Of course, it mostly made me want to go on vacation. But the empty board room, the dilapidated plant - they were powerful. And the kicker was better and better delivered.
Geez, the Romney ad is longer. I would have sworn that the Obama ad lasted almost twice as long.
The one thing the Romney campaign does well is the ominous music cue. Very...
But on the music, generally, Obama sings so much better. I don't know why - other than a revenge-based symmetry - using Obama's singing would be a good strategy.
With Romney's singing, for one thing, he doesn't sing well. For another, he is singing a patriotic song, so the juxtaposition with the ad text and images is strong, particularly with the hollow reverb the ad-makers put in.
With Obama's singing, maybe I'm missing something, but unless you are enraged by Obama, generally (in which case, do you really need an ad to make you vote for Romney?), why would the singing be an asset? Is the implication really that Al Green is one of the "friend" donors? I'm confused.
What did you think?
P.S. In case you noticed, Romney isn't doing the "I approve this ad" disclaimer.